Our journey so far:
Wicked Ride started with a fleet of 8 motorcycles. Our first motorcycle was Continental GT from Royal Enfield then a Harley- Davidson Street 750. Our first visit to Harley-Davidson dealership in Bangalore was to book the newly launched Harley-Davidson Street 750. Vivek from our team got up early to make sure we get one of the first bikes in India.
The excitement we had in waiting for the motorcycle and the experience of riding a Harley-Davidson for the first time in life. It was definitely a dream which we had never even dared to dream. We were happy that we can now rent these motorcycles. We were like telling to ourselves that “we don’t have to sell the concept of renting motorcycles; we just have to tell.”
After the Street 750 from Harley-Davidson, we wanted the bigger and more Harley-Davidson motorcycles. We saw a post for a used Super low and we were drooling. We managed to get it and it almost coincided with our delivery of Street 750. So we had two Harley- Davidsons now J . These motorcycles were parked very carefully and safely at Anil’s place which had the most secure parking.
Whenever we used to ride these motorcycles, we used to get massive attention on the road. It was a awesome head turner. The most frequently asked question was “Esthu Guru?” and “Esth Koduthe?” Which means how much for the bike and what is the mileage? We used to tell them it’s not ours and that we have taken it for rent from Wicked Ride and started our first step in marketing.
Every minute of our journey has been exciting, cherishing and adventurous. We remember those days when everybody laughed at us for renting premium motorcycles in India and most importantly without any deposit. (Wicked Ride even now doesn’t take any deposit). We cherish the days when we had to work with various Government departments in getting the license. We remember the days when we travelled to Goa to meet the Transport Commissioner to get a set of standard documents so that we can share it with rest of the states. We are thankful for every officer of Government in believing that it will help in increasing tourism and also provides an alternate way of touring. Special thanks to the Rajasthan Transport Department, Gujarat Transport Department and Karnataka Transport Department for believing in us and granting the very first licenses in most of the places where we applied. We got good inputs and support from Rajasthan Transport Department on how to go about in Rajasthan. For the first time in our life we were so happy working and interacting with Government agencies. They were so helpful and worked with us closely in implementing the scheme.
We now are shocked and happy to see the number of motorcycle and bike rental companies which have come up. We are happy that we did the ground work and made it happen. We definitely want more and more Companies to come in the segment as the segment itself is very young and new . A lot of money has to be spent on bringing about the awareness. Now this can be shared by all the players in the segment.
We remember those days when we started Wicked Ride- Premium Bike rentals, search results on google for “motorcycle or Bikes on rent” was leading to very few rental companies renting few utility motorcycles, as against now where we have to work on paying for Google Ad wordsJ.
Now Wicked Ride is focusing on bringing the best of motorcycling on one platform and make it easily accessible. We have started an utility arm called “Apna Ride” and we rent bikes such as Honda Activas, Electric bikes, Bi-cycles in this platform. Wicked Ride also has been working closely with various agencies in solving the last mile connectivity problems seen in metros and Tier II cities.